The Bachelor of Science in Business Administration with a major in Marketing Management program equips students with essential skills in marketing strategy, consumer behavior, and brand management. The curriculum prepares graduates for careers in various marketing roles, including market research, advertising, and sales management.
The Bachelor of Science in Business Administration - Major in Marketing Management (BSBA-MM) program focuses on developing strategic marketing skills. Students will learn about market analysis, branding, digital marketing, and consumer psychology. This program prepares graduates for dynamic marketing careers across various industries.
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